lure

/ˈlu̇r/

Middle English, from Anglo-French lure, leure, of Germanic origin; akin to Middle High German luoder bait; perhaps akin to Old English lathian to invite, Old High German ladōn

noun

  1. an object usually of leather or feathers attached to a long cord and used by a falconer to recall or exercise a hawk

  2. an inducement to pleasure or gain : enticement

  3. appeal, attraction

verb

  1. to recall or exercise (a hawk) by means of a lure

  2. to draw with a hint of pleasure or gain : attract actively and strongly

lure entice inveigle decoy tempt seduce mean to lead astray from one's true course. lure implies a drawing into danger, evil, or difficulty through attracting and deceiving. entice suggests drawing by artful or adroit means.