enticement

/in-ˈtīs/

Middle English, from Anglo-French enticer, from Vulgar Latin *intitiare, from Latin in- + titio firebrand

verb

  1. to attract artfully or adroitly or by arousing hope or desire : tempt

lure entice inveigle decoy tempt seduce mean to lead astray from one's true course. lure implies a drawing into danger, evil, or difficulty through attracting and deceiving. entice suggests drawing by artful or adroit means.