value
/ˈval-(ˌ)yü/
noun
verb
to estimate or assign the monetary worth of : appraise
to rate or scale in usefulness, importance, or general worth : evaluate
values your opinion
estimate appraise evaluate value rate assess mean to judge something with respect to its worth or significance. estimate implies a judgment, considered or casual, that precedes or takes the place of actual measuring or counting or testing out. appraise commonly implies the fixing by an expert of the monetary worth of a thing, but it may be used of any critical judgment.
adjective
of, relating to, or being a brand of inexpensive products marketed as an alternative to other, more expensive brands
consumers choosing between premium brands and value brands