the online marketing industry's self-regulation of consumer privacy protections
regulation
/ˌre-gyə-ˈlā-shən/
noun
the act of regulating : the state of being regulated
an authoritative rule dealing with details or procedure
a rule or order issued by an executive authority or regulatory agency of a government and having the force of law
adjective
conforming to regulations : official
noun
the act or condition or an instance of regulating oneself or itself: such as
control or supervision from within instead of by an external authority; also : a rule imposed in self-regulation
the bringing of oneself or itself into a state of order, method, or uniformity