promote
/prə-ˈmōt/
verb
to advance in station, rank, or honor : raise
to change (a pawn) into a piece in chess by moving to the eighth rank
to advance (a student) from one grade to the next higher grade
verb
to advertise or publicize (something, such as a product or service) by means of another product, service, etc.
When he launches a new website this summer … he'll cross-promote his jewelry, fragrance and clothes.