Resolving this problem quickly is a matter of (some) urgency/importance.
importance
/im-ˈpȯr-tᵊn(t)s/
noun
the quality or state of being important : consequence
an important aspect or bearing : significance
import, meaning
importance consequence moment weight significance mean a quality or aspect having great worth or significance. importance implies a value judgment of the superior worth or influence of something or someone. consequence generally implies importance because of probable or possible effects.
noun
an exaggerated estimate of one's own importance : self-conceit
arrogant or pompous behavior
noun phrase
something important