design
/di-ˈzīn/
verb
to create, fashion, execute, or construct according to plan : devise, contrive
to conceive and plan out in the mind
to have as a purpose : intend
design a system for tracking inventory
noun
a particular purpose or intention held in view by an individual or group
deliberate purposive planning
a mental project or scheme in which means to an end are laid down
He has ambitious designs for his son.
more by accident than design
noun
the art or profession of using design elements (such as typography and images) to convey information or create an effect; also : a product of this art