cringe
/ˈkrinj/
verb
to recoil in distaste
to shrink in fear or servility
to behave in an excessively humble or servile way
Americans cringed … at the use of a term now regarded as a slur
noun
a cringing act; specifically : a servile bow
adjective
so embarrassing, awkward, etc. as to cause one to cringe : cringeworthy
a cringe moment