coy
/ˈkȯi/
adjective
marked by cute, coquettish, or artful playfulness
shrinking from contact or familiarity
showing reluctance to make a definite commitment
using coy tricks to attract attention
"'Tis but a kiss I beg, Why art thou coy?"
verb
caress
to act coyly
idiom
to avoid giving a direct or complete answer
When asked about his next book, he played coy.