bluff
/ˈbləf/
adjective
having a broad flattened front
rising steeply with a broad flat or rounded front
good-naturedly frank and outspoken
a ship with bluff bows
the bluff banks of the river
noun
a high steep bank : cliff
stood on the bluffs overlooking the ocean
verb
to deter or frighten by pretense or a mere show of strength
deceive
feign
bluffed them into surrendering
bluff her way in without a ticket