adjure

/ə-ˈju̇r/

Middle English adjuren, borrowed from Anglo-French ajurer, borrowed from Latin adjūrāre "to affirm with an oath, swear," from ad- ad-jūrāre "to swear"

verb

  1. to command solemnly under or as if under oath or penalty of a curse

  2. to urge or advise earnestly

beg entreat beseech implore supplicate adjure importune mean to ask urgently. beg suggests earnestness or insistence in the asking. entreat implies an effort to persuade or to overcome resistance.