virtue

/ˈvər-(ˌ)chü/

Middle English vertu, virtu, from Anglo-French, from Latin virtut-, virtus strength, manliness, virtue, from vir man

noun

  1. conformity to a standard of right : morality

  2. a particular moral excellence

  3. a beneficial quality or power of a thing

noun

  1. the act or practice of conspicuously displaying one's awareness of and attentiveness to political issues, matters of social and racial justice, etc., especially instead of taking effective action

And who benefits from displays of woke virtue signaling?

noun

  1. one of the four classically defined natural virtues prudence, justice, temperance, or fortitude

  2. a quality designated as a major virtue