creative
/krē-ˈā-tiv/
adjective
marked by the ability or power to create : given to creating
having the quality of something created rather than imitated : imaginative
managed so as to get around legal or conventional limits; also : deceptively arranged so as to conceal or defraud
the creative impulse
noun
one who is creative; especially : one involved in the creation of advertisements
creative activity or the material produced by it especially in advertising
noun
evolution that is a creative product of a vital force rather than a spontaneous process explicable in terms of scientific laws